CONVERSION & ANALYTICS in Los Angeles
Built into every site we make. Tested every month if you run SEO with us.
WHAT IS
CONVERSION & ANALYTICS?
Conversion is not a service we sell you later — it is the reason the site is shaped the way it is. Every build we ship is designed to turn visitors into phone calls: one obvious action per page, a phone number that is always reachable, forms short enough that people finish them. What we do not do is sell a standalone CRO retainer to a site getting forty visitors a month. Testing needs traffic, so the measurement and experimentation side lives inside our monthly Local SEO and ads plan, where there is traffic to learn from.
WHAT
YOU GET.
Conversion-First Layouts — In Every Build
One primary action per page, decided before design starts. Click-to-call in the header on mobile, trust signals near the ask, and no dead ends where a visitor reads to the bottom and finds nothing to do.
Short Forms That Get Finished
Every field you add costs you submissions. We ask for the minimum that still lets you quote the job, and put the rest in the follow-up call.
Analytics Setup — In Every Build
GA4 and Search Console configured with real goal tracking, so you can see calls and form fills instead of pageviews.
Call Tracking — With the SEO Plan
Tracked numbers so you know which calls the marketing actually produced, set up with the recording disclosure California requires.
Behavior Analysis & Testing — With the SEO Plan
Microsoft Clarity or Hotjar heatmaps and session recordings to see where people stall, then A/B tests on headlines, CTAs, and layout once there is enough traffic for the result to mean anything.
Monthly Reporting — With the SEO Plan
A one-page, plain-English report each month: what changed, what moved against your baseline, and what we are testing next.
THE RESULTS
YOU CAN
EXPECT.
- More phone calls from the traffic you already have
- A clear view of which pages produce work and which just take up space
- Decisions made from recordings and tests, not design opinions
- No separate CRO invoice — it is in the build, or it is in the SEO plan
- Tests run only when your traffic can support a valid result
FREQUENTLY ASKED
-
Can I buy CRO on its own?
Not as a standalone retainer. Conversion-focused design is in every build at no extra charge, and the ongoing testing and reporting are part of the monthly Local SEO and ads plan. Selling it separately would mostly mean billing you twice for the same work.
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How much traffic do I need before testing is worth it?
Roughly 1,000 monthly visitors to the page being tested before an A/B result means anything. Below that, a "winner" is usually noise. On smaller sites we use session recordings and heatmaps instead — watching ten people abandon the same form tells you plenty without pretending to be statistics.
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Will you improve conversion on a site you did not build?
Yes, as hourly work — we audit the pages, tell you what is costing you calls, and fix what we can on your existing setup. If the site is slow or built on a platform fighting us the whole way, we will say so instead of billing hours against it.
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What tools do you use?
Google Analytics 4 and Search Console for measurement, Microsoft Clarity or Hotjar for heatmaps and session recordings, call tracking for attribution, and VWO when a test warrants it.
CONVERSION & ANALYTICS
across LA.
OTHER SERVICES
Web Design & Development
Custom-built from scratch. No templates. No page builders.
Technical SEO
The infrastructure that makes Google trust your website.
Logo & Brand Basics
A logo that works everywhere your business shows up. $250, handled for you — drawn by a third party, not by us.
Mobile-First Development
Most of your visitors are on phones. This is how we build for them — on every project, at no extra cost.
Ongoing Support & Maintenance
No plan, no retainer. You ask, we estimate the hours, you approve, we do it.