How many logo concepts do we see?

We present three distinct concepts after an initial discovery session covering your brand values, target audience, competitors, and visual preferences. We then refine the chosen direction through two rounds of revisions.

What if we already have a logo but want a refresh?

Brand refresh is a separate engagement from a full identity build. We evaluate your existing assets, identify what is working, and evolve the visual language without losing brand equity. Common refresh scope: logo refinement, new color palette, updated typography.

Do you design websites and brand identity together?

Yes, and that is our preferred approach. Building both systems together ensures perfect alignment between your visual identity and your digital presence. We offer a bundled rate for combined brand and web projects.

How long does a brand identity project take?

A full identity project (logo through brand guidelines) typically takes 3 to 5 weeks. Combined brand and web projects run 6 to 10 weeks depending on scope.

Smyle Digital · Los Angeles, CA · Service

BRAND IDENTITY

The visual system that makes your business unmistakable.

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Overview

WHAT IS
BRAND IDENTITY?

A logo is not a brand. A brand is the complete visual language your business speaks — the colors, typography, imagery style, and design principles that add up to instant recognition and lasting trust. We build that system from scratch, designed to work everywhere your business shows up.

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What's Included

EVERYTHING IN
THIS engagement.

Logo Design

Primary logo, alternate lockups, and icon mark — delivered in every format you will ever need (SVG, PNG, PDF) with transparent backgrounds and all color variants.

Color System

A primary and secondary palette with HEX, RGB, and CMYK values, selected for both digital and print accessibility and brand personality.

Typography Selection

Heading and body typefaces that reinforce your brand positioning, with usage guidance for print, web, and presentation contexts.

Brand Guidelines Document

A concise PDF brand guide covering logo usage rules, color ratios, typography hierarchy, spacing principles, and do-not patterns.

Business Card & Letterhead Design

Print-ready files for essential collateral, sized and color-profiled correctly for professional printing.

Social Media Templates

On-brand Canva or Figma templates for your most-used social formats — so every post looks like it came from the same professional brand.

Why It Matters

THE RESULTS
YOU CAN
expect.

Instant visual recognition across every customer touchpoint
A consistent brand that builds trust through repetition
Design assets ready to use across web, print, packaging, and social
A positioning-driven aesthetic that communicates your value before your copy does
Files you own with no ongoing licensing costs

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Common Questions

FREQUENTLY ASKED

How many logo concepts do we see?

We present three distinct concepts after an initial discovery session covering your brand values, target audience, competitors, and visual preferences. We then refine the chosen direction through two rounds of revisions.
What if we already have a logo but want a refresh?

Brand refresh is a separate engagement from a full identity build. We evaluate your existing assets, identify what is working, and evolve the visual language without losing brand equity. Common refresh scope: logo refinement, new color palette, updated typography.
Do you design websites and brand identity together?

Yes, and that is our preferred approach. Building both systems together ensures perfect alignment between your visual identity and your digital presence. We offer a bundled rate for combined brand and web projects.
How long does a brand identity project take?

A full identity project (logo through brand guidelines) typically takes 3 to 5 weeks. Combined brand and web projects run 6 to 10 weeks depending on scope.