Who actually designs the logo?

Not us — a third party we work with. We would rather tell you that than let you assume otherwise. Our part is the brief, the back-and-forth, judging what comes back, and building everything around it: your palette, your type, and how the logo gets used on the site. You deal with us, not with them.

How much does a logo cost?

$250 as an add-on to a website build. That is the whole number — the third-party design work and our brief and review are both inside it, and nothing gets marked up later.

How many concepts do we see?

Two directions, then we refine the one you pick. Your answers and the sites you tell us you like do most of the narrowing before anything gets drawn, which is why two is usually enough.

What if we already have a logo?

Then use it — send us the files and we build around it, no extra charge. If your logo only exists as a low-resolution image or a photo of a sign, it can be redrawn cleanly for the same $250 rather than starting over.

Do you do full brand identity work?

No. Naming, positioning, brand guideline documents, packaging, and print campaigns are a different discipline, and a branding studio will do them better than we would. What we deliver is a logo good enough to carry your website and everything around it. If you need the bigger engagement, ask and we will point you to someone.

Smyle Digital · Service

LOGO & BRAND BASICS in Los Angeles

A logo that works everywhere your business shows up. $250, handled for you — drawn by a third party, not by us.

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WHAT IS
LOGO & BRAND BASICS?

Straight up: we do not draw logos. We are a web studio, and logo design goes to a third party we work with. What we do is write the brief from what you tell us, manage the back-and-forth, review what comes back with a designer's eye, and settle the rest of the visual decisions your website needs — colors, type, and how they get used. You pay $250 and deal with one company: us. If what you need is a full brand system with positioning workshops and a hundred-page guide, hire a branding firm instead.

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WHAT
YOU GET.

Logo Design — $250

Produced by the third party we work with, briefed and reviewed by us. You get a primary logo plus the variations you actually use: horizontal, stacked, and an icon mark for social profiles and favicons — as SVG, PNG, and PDF, in full color, single color, and reversed for dark backgrounds.

Color Palette

A primary and secondary palette with HEX, RGB, and CMYK values, checked for contrast so your text stays readable and your site stays accessible.

Typography Pairing

A heading and body typeface that fit your business, chosen from faces licensed for web use so there is no ongoing font bill.

A One-Page Usage Sheet

Your logo files, color values, and fonts on a single page you can hand to a printer, a sign shop, or whoever does your vehicle wraps.

Applied to Your Site

The logo ships inside your website build — header, footer, favicon, and social share image — so nothing arrives as a loose file you have to figure out.

THE RESULTS
YOU CAN
EXPECT.

A logo that reads clearly at business-card size and on a truck door
One consistent look across your site, your signage, and your social profiles
Files in every format a printer or sign shop will ask you for
No ongoing font or asset licensing bills — we pick faces that are free to use commercially
One company to deal with, even though the drawing is done elsewhere

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FREQUENTLY ASKED

Who actually designs the logo?

Not us — a third party we work with. We would rather tell you that than let you assume otherwise. Our part is the brief, the back-and-forth, judging what comes back, and building everything around it: your palette, your type, and how the logo gets used on the site. You deal with us, not with them.
How much does a logo cost?

$250 as an add-on to a website build. That is the whole number — the third-party design work and our brief and review are both inside it, and nothing gets marked up later.
How many concepts do we see?

Two directions, then we refine the one you pick. Your answers and the sites you tell us you like do most of the narrowing before anything gets drawn, which is why two is usually enough.
What if we already have a logo?

Then use it — send us the files and we build around it, no extra charge. If your logo only exists as a low-resolution image or a photo of a sign, it can be redrawn cleanly for the same $250 rather than starting over.
Do you do full brand identity work?

No. Naming, positioning, brand guideline documents, packaging, and print campaigns are a different discipline, and a branding studio will do them better than we would. What we deliver is a logo good enough to carry your website and everything around it. If you need the bigger engagement, ask and we will point you to someone.